@article {GBG2014a, title = {Joint inventory and pricing decisions with reference effects}, journal = {IIE Transactions}, volume = {46}, number = {4}, year = {2014}, pages = {330{\textendash}343}, publisher = {Taylor \& Francis Group}, author = {G{\"u}ler, M G{\"u}ray and Taner Bilgi{\c c} and Refi̇k G{\"u}ll{\"u}} }