Seminar: Design of Electricity Demand-Response Programs by Şafak Yücel



Department of Industrial Engineering  


 Design of Electricity Demand-Response Programs

Şafak Yücel     

McDonough School of Business, Georgetown University




During a heat wave in a summer afternoon, a utility firm may face unusually high demand and procurement cost for electricity. Under such conditions, a demand-response event occurs and the firm asks residential customers to reduce their demand. Such a demand-response program not only reduces the firm's procurement cost, but can also be environmentally beneficial by reducing generation from emissions-intensive power plants. In a demand-response program, a utility firm pays a rebate to customers for each unit of their demand reduction—the difference between a customer's demand and consumption. However, the demand reduction cannot be directly measured because the firm cannot observe the customer's demand, but only its consumption. Accordingly, a utility firm estimates the demand reduction by subtracting the consumption from a baseline, which is typically set as a customer's average historical demand. In this paper, we first investigate how the existence of a baseline influences a customer's demand reduction decision and  when it leads to under- or over-estimation of the actual demand reduction.  We then analyze how a utility firm should adjust the baseline from the customer's average demand. We find that it should inflate (deflate) the baseline if the cost difference between event and non-event periods is large (small), even though this may lead to greater overestimation (underestimation) of the customer's demand reduction.  Interestingly, we show that inflation of the baseline, which one would expect makes reducing demand more attractive for a customer, can actually lead to a smaller demand reduction, resulting in higher emissions.


Short Bio: 


Şafak Yücel is an assistant professor of Operations Management at the McDonough School of Business, Georgetown University. His main research interest is sustainable operations, with a focus on renewable energy. He is also interested in economic and environmental implications of new business models. Prof. Yücel's research has appeared in leading journals, including Management Science and Manufacturing and Service Operations Management. He has worked at the National Renewable Energy Laboratory of Department of Energy, prior to receiving his Ph.D. in Operations Management from Duke University's Fuqua School of Business and B.S. in Industrial Engineering from Boğaziçi University.    


Date: Friday, January 15, 2021

Time: 15:00-16:00.

Online Seminar Link:

Meeting ID: 969 4557 2901

Passcode: 335897