IE 48K Special Topics: Revenue Management

This course is organized to introduce the students to Pricing and Revenue Management by focusing on the relationship between price, demand and supply. The scope of pricing and revenue optimization is to set and update the prices for each combination of product, customer segment, and channel. Main topics covered are segmenting customers according to their willingness-to-pay, allocating limited supply capacity, and customizing pricing offers to each customer segment to satisfy different objectives for the firm.